What Works

What works, and what doesn't, in UGC ads.

What we've learned making UGC ads, studying thousands of long-running Meta ads, and spending our own money on ads. Free to read, no email required.

Original research

• Best UGC Ads of 2026: what 8,107 long-running Meta ads revealWhich UGC formats, hooks and lengths keep running 30, 60, 90 and 180 days, across ecommerce, services, coaching, apps and finance.
• UGC Ad Longevity Study: the free dataset365 hand-coded Meta video ads with format, hook type, opening line, length and days running. Search it or download the CSV.

From our own ad account

• What we learned spending our own money on adsWe run our own Meta ads with the same creators, scripts and process we deliver to clients. Here's what the account taught us.

UGC questions, answered

• How much do UGC ads cost?Real 2026 prices for raw creator videos, finished ads, usage rights and agencies, sourced.
• UGC agency or UGC marketplace: which should you use?A marketplace sells you a creator's time. An agency sells you finished ads. How to choose.
• All UGC questionsEvery question page in one place.