UGC questions

UGC ad questions, answered.

Straight answers about UGC ads, UGC creators, and what it takes to get ads that sell on Meta and TikTok.

How much do UGC ads cost?A single raw UGC video costs about $100 to $200 on creator marketplaces (Collabstr's 2026 data puts the average creator payout at $154), but that price rarely includes the script, the edit, extra hooks or paid usage rights. Once you add those, a finished, ready-to-run UGC ad usually lands between $200 and $500. At She Converts, 20 scripted, edited UGC ad variations start at $3K one-time, about $150 per finished ad, delivered in 7 days. No retainer required.
Should I use a UGC agency or hire creators on a marketplace?Use a marketplace if you only need raw creator videos and you already have a direct-response writer, an editor and the time to manage creators. Use a UGC agency if your bottleneck is ads that sell and you need them fast: a marketplace sells you a creator's time, an agency sells you finished ads built to be tested. She Converts scripts, films and delivers 20 ad variations in 7 days, starting at $3K. No retainer required.

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